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The Scented Life: All about fragrance

As Promised: Britney Spears’ new Perfume, Curious Heart!

by Amy on January 3rd, 2008

curiousheart.jpgSo, girlfriend had it pretty rough in 2007. I’m hoping she can clean up her act and become a good mommy, get her career out of the toilet, get in shape, etc. Honestly I think the bottle is cute and Rockabilly is supposed to be big again this year. So, maybe things will work out. But it looks a bit like Fiorucci in my opinion…anyway, here’s all the details.

Britney Spears Launches First Ever Fragrance Membership Website for Limited Edition, “Curious ♥ Heart”

After much success with her fragrance line, Britney Spears is offering her fans a new take on one of her favorite scents. curious BRITNEY SPEARS will be joined by the limited edition Curious ♥ Heart BRITNEY SPEARS in January 2008, just in time for Valentine’s Day. The fragrance will be the same, great scent everybody loves.

The Collector’s Edition packaging of Curious ♥ Heart BRITNEY SPEARS is a unique twist on the original curious BRITNEY SPEARS. The bottle has the same multi-faceted glass silhouette, but is designed in a shade of pale pink. Along the rim are alternating fleur de lis and heart symbols, and embossed on the pale pink bottle is an image that resembles a tattoo: a heart with sprawling wings. The magenta atomizer remains in keeping with the bottle’s timeless Hollywood look.

Each Curious ♥ Heart BRITNEY SPEARS 3.3 oz. EDP spray holds an exclusive membership card, which contains a secret password. The membership card will direct consumers to the official Curious ♥ Heart website, curiousheartbritneyspears.com, where every month they are eligible to win fabulous prizes. The grand prizes include: Nintendo Wii Game Systems, Travel/Hotel packages to New York City that include a visit to TRL, Apple gift certificates and more.

Curious ♥ Heart BRITNEY SPEARS will launch in January 2008 and will retail for $49.50. It will be available at select department stores such as Macy’s, Belk and Ulta.

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POSTED IN: celebrity fragrances, news

9 opinions for As Promised: Britney Spears’ new Perfume, Curious Heart!

  • =(
    Jan 4, 2008 at 6:39 pm

    The fragrance is the same as Curious just in a different bottle. BLAH, how disappointing. She should create a new one, not repackage her current ones.
    I have all of her fragrances, but I’m definitely not buying this one. I already have it LMAO, and I’m not buying a fragrance just because of the bottle. Create a new one Britney dammit. You can never launch too many, except for Believe, I adore them all, you’re great at making fragrances.

  • Amy
    Jan 15, 2008 at 8:59 pm

    Yeah, I’m not sure why they didn’t just crank out a new one. It’s not like Britney had anything to do with it except giving it the final OK. I really liked Midnight Fantasy the best.

  • Lolita
    Feb 15, 2008 at 2:01 pm

    Midnight Fantasy was my fav Britney parfume, too.

  • Amy
    Feb 17, 2008 at 9:10 pm

    Lolita,

    I like the repackaging - at least if it’s your favorite, you can buy this as a backup, right?! :)

  • dedra
    Mar 15, 2008 at 12:20 pm

    i thougth this was fake untill i say it in macys
    so i got one and the spry thing work but it leaked all over my purse i returned it,its pretty but its not worth it to me and if the remade it but fixed i would by one agin

  • Tara
    Mar 29, 2008 at 6:59 pm

    I didn’t realize it was the same perfume until after I had already bought it. I’m entirely fine w/ that, however- I used up my first bottle of this perfume ages ago, and after smelling this I fell in love w/ Curious all over again.

  • Amy
    Mar 30, 2008 at 10:23 am

    Wow, Tara! That’s funny and it works out pretty good for you. I think the packaging is really cute, so if you can get a fragrance you loved with updated packaging, more power to you! :)

  • kat
    Aug 20, 2008 at 12:02 am

    I bought this because after discovering how hard it is to get a perfume once it has been discontinued(aka J Lo Miami Glo) the value of them goes waaaaaaaay up. Even though it is the same curious, it’s the limited bottle that makes this one so special.

  • Amy
    Aug 23, 2008 at 6:26 pm

    I can imagine! Maybe I should buy up the next Britney Spears perfume and then I can retire! :P

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