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The Scented Life: All about fragrance

New Year, New Scents! A Perfume Prediction…

by Amy on January 2nd, 2008

Happy New Year, everyone.  I hope by now we’re all recovered from holiday cookie binges and egg nog benders.  I was thinking a lot over the past few days of where we’re headed for 2008 in the world of scent.

1.  Blue.  Navy/Royal blue is in right now, but just like that Chanel Black Satin nailpolish craze a few seasons ago, I think it won’t be long before we move to something new.  Completely opposite.  So - Orange.  Safety Orange this summer! And both these colors have perfume corollaries.

Blue - think Penhaligon’s Bluebell, blueberries, D&G Light Blue, Blue Sugar by Aquolina.

Orange - Citrus of all sorts, grapefruit, yuzu, tangerine,

Merge the two and you get a light (not white, though) floral citrus.  I’m loving the idea of it.

2. The “green” trend (some call it greenwashing) but for me that means: more natural scents.   All this tree-hugging (whether genuine or not) can only lead to one thing:  WOOD.  So bring it on.  I think women don’t wear enough wood scents.  Sandalwood,  cedarwood, it’s all good with wood.

3.  expansion of mass-tige.  I’d love to see Target do a similar approach to perfume and hire the best perfumers in the world to do Target-exclusive, limited edition scents.  I guess this isn’t so much a prediction as a wish.  But seriously, it would put me over the moon and I bet they’d be coveted items.  Let’s make it happen, Target.

4.  Fewer, but higher quality celebrity perfumes.   Less oversaturation and more exclusivity. I want to see J.Lo release a line of baby/mama products.  I just got wind that Britney Spears is putting out yet another scent, but it’s a rehash of Curious.   I’d love to see Sarah Jessica Parker put out a perfume to match Covet.  Like Derek Jeter Driven from Avon, these scents would be available only through one or two outlets.

So, what do you think?  Am I on track or way off base?

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POSTED IN: celebrity fragrances, cologne, green beauty, news, opinion, perfume

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