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The Scented Life: All about fragrance

The Greening of Clorox?

by Amy on February 27th, 2008

I’m sure you read, with great interest, that personal care products brand Burt’s Bees was purchased by Clorox for. . . a lot.   They now have a line of cleansers called “Green Works”.  Obviously Clorox is trying hard to make its image more environmentally friendly.  There are already many great, more natural cleaners like Mrs. Meyers , Caldrea, and Method.

Were you a Burt’s Bees fan that feels betrayed?  Will you continue to support the products?  Do you think the recipes or quality of product will change?

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POSTED IN: brands, cleaning

3 opinions for The Greening of Clorox?

  • Noel
    Feb 27, 2008 at 8:38 pm

    Yeah we used to use Burt’s Bees but have been on the outs with them for a while. They have all sorts of hidden chemicals in their synthetic fragrances. The Clorox thing is the worst sort of greenwashing. Why would people buy Clorox products when you can make your own or their are great ETHICAL options out there. Clorox still tests on animals

  • Amy
    Feb 27, 2008 at 8:41 pm

    Aw, that’s yucky too. What’s your favorite recipe for homemade cleaner?

  • Goog
    Apr 14, 2008 at 5:57 pm

    Where are getting that Meyers or Caldrea are green? They have no different ingredients than Soft Soap or Clorax for that matter, and contain Parabens. Please be clearer as to how you are defining this.

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